Home Clothes Fruit, botanical, and fresh flavors dominate 2022 flavor trends, says Beck Flavors – FoodNavigator-USA.com

Fruit, botanical, and fresh flavors dominate 2022 flavor trends, says Beck Flavors – FoodNavigator-USA.com

Fruit, botanical, and fresh flavors dominate 2022 flavor trends, says Beck Flavors – FoodNavigator-USA.com

Or wait…

Promotional Features
Site Archive
Healthy Foods
Prepared Foods
Site Archive
Cell cultured meat and milk
Meal kits and prepared meals
CBD and Hemp
Clean label
Food labeling and marketing
Nutrition Facts
Food retail and e-commerce
Plant-based, alt proteins, precision fermentation
Natural sweeteners
Sugar reduction
Health & Wellness
Entrepreneurs to watch
Site Archive
Type of resources
Shows & Conferences
Editorial Webinars
Online Events
All Events
Broadcast Series
By Mary Ellen Shoup contact
02-Dec-2021 – Last updated on 02-Dec-2021 at 16:32 GMT
Related tags: Beck Flavors, flavor trends
function sanitize_gpt_value2(gptValue)
var vOut=””;
var aTags = gptValue.split(‘,’);
var reg = new RegExp(‘\W+’, “g”);

for (var i=0; i < aTags.length; i++)
vOut += aTags[i].trim().replace(reg, '-').substring(0,40);
vOut +=', ';

vOut = vOut.toLowerCase();
return vOut;

$(document).ready(function() {
dataLayerNews = {};

dataLayerNews.related_tags = sanitize_gpt_value2("Beck Flavors, flavor trends");

In its 2022 flavor trends report​​ put together by Beck Flavors’ marketing and R&D teams, the company noted that refreshing fruit flavors and botanical floral notes can boost a product’s healthfulness perception in the eyes of consumers.
“Given the pandemic, there’s been a huge consumer focus on better eating—which involves calorie consciousness, better ingredients, lower sugars or carbs, and a shift toward flavors that represent a ‘healthier’ position,”​ said Megan Gibson, marketing manager at Beck Flavors. 
In its market research, Beck Flavors found that immunity was a key focus for consumers and that following a healthy diet was a key contributing factor with 83% of consumers globally agreeiing that a healthy diet can build immunity. 
As a result, refreshing citrus flavors such as clementine, which can pair well with a variety of other fruit flavors (e.g. cranberry, mango, pear, and apple) and spices (ginger and other baking-type spices), have risen in popularity. 
“There’s been a 50% year-over-year growth for new products with clementine flavors. They are a vitamin C powerhouse, which is directly associated with antioxidant and immune-boosting properties, making it a very attractive flavor when looking for healthier ingredient options,”​ said Gibson.
Food and beverage launches with citrus flavors and an immune health claim grew 15% in the past year and are poised for further growth in 2022, according to the company. 
“Floral ingredients are being incorporated into more foods and beverages since their tonalities can offer new experiences, aromas and healthy connotations,”​ said Messina Truttman, VP of sales and marketing at Beck. 

“These unique botanicals pair perfectly with more familiar flavors like apple, pear, blackberry or passionfruit to create something that consumers can ease into, without being too bold or exotic that it steers them away.”
Over half (55%) of new development beverage launches in the last two years featured a floral flavor, according to the company’s flavor trends report. 
Floral flavors are also appearing in more unexpected formats including coffee blends (e.g. lavender & coffee, rose & coffee) as a way for brands and consumers to elevate their daily routines. 
While still seen as ‘exotic’ by some consumers, botanical and floral flavors are on a positive growth trajectory with elderflower poised to be a breakout star in 2022, claimed Beck. 
Described by the company as fresh, fruity, and slightly floral with hints of pear and lychee mixed in, elderflower is becoming a more mainstream flavor profile, according to the company. 
With so many people experiencing cancelled travel plans over the past year and a half, there’s been a notable rise in popularity of exotic and unexpected flavors and flavor combinations, which can capture consumers’ desire for adventure. 
Beck Flavors called out Starfruit Apricot as its trending innovative flavor for 2022.
“We’ve found that 63% of consumers find exotic foods and beverages from all over the world appealing, so we are constantly exploring new exotic pairings that work well across a series of applications,”​ said Adam Berge, applications technologist at Beck Flavors.
Rounding out its 2022 flavor predictions, Beck identified coconut caramel (reminiscent of the popular Samoa Girl Scout cookie) as a flavor that balances indulgence with nostalgia, as seven out of 10 consumers agree that they enjoy flavors that remind them of their childhood, the report noted. 
According to Beck, 35% of Gen Z consumers are also interested in more indulgent flavors in coffee and tea drinks.
“Now more than ever consumers are drawn toward comfort foods and beverages. Many are leaning towards more rich, indulgent flavors within certain beverages since it provides the taste of their favorite pastime, desserts, or snacks without the loaded calories that come with it,”​ added Beck. 
Copyright – Unless otherwise stated all contents of this web site are © 2021 – William Reed Business Media Ltd – All Rights Reserved – Full details for the use of materials on this site can be found in the Terms & Conditions
Related topics: Healthy Foods, Snacks, Beverage, Food retail and e-commerce, Food labeling and marketing, Clean label, Sugar reduction, Health & Wellness, Markets, Manufacturers, Natural claims, Healthy snacking, Trendspotter, Flavors and colors, Health and nutritional ingredients, Fruit, vegetable, nut ingredients, Suppliers
Show more

Agropur | 13-Dec-2021 | Product Presentation
A global dairy leader, Agropur provides high-quality cheese, innovative ingredients and unrivaled service to food and beverage companies around the world.

C.O.nxt | 09-Dec-2021 | Research Study
Benefit from SEO techniques by ensuring the content is original Do not include images, graphs, pictures, tables, links or email addresses within the text…

ADM brings innovation to the table. | 22-Nov-2021 | Infographic
People want to feel good about what they eat. With ADM’s unique direct-from-farmer supply chain, you can deliver delicious products made with ethical…

ADM brings innovation to the table. | 22-Nov-2021 | Insight Guide
ADM’s 2022 Global Consumer Trends report can help you understand what it takes to get ahead in an ever-evolving marketplace.
Show more
On-demand webinars
More promotional features
Sign up to our free newsletter and get the latest news sent direct to your inbox



Please enter your comment!
Please enter your name here